Like a product you gotta create an image for yourself in order to succeed in your life .. using any type of communication, face to face, mobile phones, e-mails. social networks… etc.
We all do personal branding whether we want to or not, it is an activity that all of us engage in as we live and interact with people everyday .. Some of us are aware of that but most of the people are not … the people who are aware of personal branding are more likely to be able to distinguish themselves from the others and be more successful.
Some people have a natural ability to brand themselves in a better way when it comes to face to face communication, but when it comes to online branding the case changes. You have to work with a specific strategy to make sure that you are reaching the people you want to brand yourself for and to achieve your objectives.
Questions like what is the best way to brand yourself online, will arise .. should I make a website or start blogging?? .. are my facebook and twitter accounts enough? .. all that depends on your objectives and your resources (in this case your abilities and experiences)
Remember! In personal branding you are selling yourself .. and if you do believe in your talent and skills .. It is easier to sell what you believe in ..