When I started using twitter, social experts loved to talk about that how many followers you have doesn’t really matter if you don’t engage with them in conversations, and how twitter is a great tool for your business to conversate with your target audience.
“It is not how many followers you have that counts it is how many times you get retweeted” I loved that statement back then.
But guess what how many followers you have does matter! Specially if we are talking about professional not personal accounts. When you have more followers you have a wider reach, and the more followers you have the more people will follow you and the more authority you have. Add to that followers don’t always have something to say to you and they don’t always retweet what they like, so this is not the best way to measure your influence!
The followers count proved with time that it is a great way to measure the success of your social media efforts!
However, twitter can be used in many different ways, and to listen to your current and potential customers you don’t have to engage with them in conversations, you can track their conversations and monitor what they say, it all depends on your strategy.
Finally, there is no such thing as one formula for success in twitter!
Share your thoughts =)